Hi, I'm Andria!

I'm the person behind this blog, a space created to help freelancers and small businesses simplify bookkeeping, expense tracking, and financial decision-making.

This project is, in many ways, a return to where everything started for me.

From Accounting Foundations to Digital Marketing

My academic journey began in fundamental accounting, studying in a common core accounting program at INSCAE Antananarivo.

This is where I first learned:

• How financial systems are structured

• How businesses track income, expenses, and performance

• Why clarity in numbers matters far more than complexity

Later on, my path evolved.

I continued my studies in strategy and marketing and got my Master from IAE Poitiers (France), where I shifted my focus toward business growth, positioning, and decision-making.

That transition naturally led me into a career in digital marketing, which I've been working in for over 6 years.

What Digital Marketing Taught Me About Finances

Working in digital marketing, especially with freelancers, solopreneurs, and small businesses revealed something very clear:

Most people don't struggle because they're bad at business.
They struggle because their financial systems are unclear, manual, or overly complex.

I saw:

• Freelancers guessing their profit

• Business owners relying on spreadsheets they didn't fully trust

• Financial tools built for accountants, not for real users

Ironically, the problem wasn't a lack of tools, it was too much complexity.

Coming Back to My First "Love"xD

This blog is my way of reconnecting with where I start: finance and accounting, but through a modern, practical lens.

Not accounting as:

• endless rules

• heavy jargon

• intimidating software

But accounting as:

• clarity

• decision support

• a tool for growth

Here, we combine:

• accounting foundation

• strategic & marketing background

• and real-world experience with digital businesses

to help you build simple, efficient financial systems.

What This Blog Is (and Is Not)

What it is:

• Practical guides for freelancers and small businesses

• Honest explanations of bookkeeping and expense tracking

• Independent reviews of tools that simplify finances

What it is not:

• Accounting or tax advice

• A promotion platform for complex software

• A sales funnel for accounting services

I don't sell bookkeeping services.

Some links on this site are affiliate links, which help support the project, always at no extra cost to you.

Why This Site Exists

My goal is simple:

To help freelancers and small businesses:

• Understand their numbers

• Save time on manual financial tasks

• Reduce stress around money and taxes

• Make better decisions with clearer data

If this site helps you feel more confident about your finances, then it's doing its job.

Get in Touch

If you'd like to reach out, ask a question, or share feedback, you can contact me at:

andrianaivoc@gmail.com

Thanks for being here,